Last updated: January 2026
London Florals ("we", "us", "our") is committed to protecting and
respecting your privacy. This policy explains how we collect, use,
disclose and safeguard your personal information when you visit our
website at londonevrepairs.com or contact us by
phone, email or in person.
We are the data controller for the purposes of UK GDPR and the Data
Protection Act 2026. Our registered business address is
15 Hive Road, London, EC1A 1BB.
1. Information We Collect
We may collect the following categories of personal data:
- Identity data: first name, last name.
-
Contact data: email address, phone number,
delivery address, billing address.
-
Order data: products ordered, delivery dates,
special instructions, message card content.
-
Technical data: IP address, browser type and
version, time zone, browser plug-in types, operating system and
platform, and other technology on the devices you use to access
this website.
-
Usage data: information about how you use our
website.
-
Marketing and communications data: your
preferences in receiving marketing from us and your communication
preferences.
We do not collect any payment card data directly.
All payments are processed securely via our payment partners or
arranged by phone/bank transfer.
2. How We Collect Your Data
We collect data through the following means:
-
Direct interactions: when you complete a contact
form, enquire about an order, sign up to our newsletter, or call
or email us.
-
Automated technologies: as you interact with our
website, we may automatically collect technical data about your
equipment and browsing actions using cookies and similar
technologies.
-
Third parties: analytics providers (such as
Google Analytics) and advertising networks.
3. How We Use Your Data
We use your personal data for the following purposes:
-
To process and fulfil your flower orders and deliver them to the
specified address.
-
To communicate with you about your order, including confirmations,
updates and delivery notifications.
- To respond to your enquiries and customer service requests.
-
To send you marketing emails and newsletters if you have opted in
to receive them.
-
To improve our website, products and services through analytics.
- To comply with our legal and regulatory obligations.
4. Legal Basis for Processing
| Purpose |
Legal Basis |
| Processing your order |
Performance of a contract |
| Customer service communications |
Performance of a contract / Legitimate interests |
| Marketing emails (opted-in) |
Consent |
| Website analytics |
Legitimate interests |
| Legal compliance |
Legal obligation |
5. Data Sharing
We do not sell your personal data. We may share it with:
-
Delivery partners — to arrange delivery of your
order (name, delivery address, phone number).
-
Payment processors — to securely handle payment
transactions.
-
IT and hosting providers — who support the
operation of our website and systems.
-
Analytics providers — such as Google Analytics
(anonymised/aggregated data only).
-
Legal authorities — where required by law, court
order, or to protect our rights.
All third parties are required to keep your data secure and use it
only for the specified purpose.
6. Cookies
Our website uses cookies to improve your experience. Cookies are
small text files placed on your device. We use:
-
Strictly necessary cookies: required for the
website to function (e.g., shopping basket).
-
Analytics cookies: help us understand how
visitors use our site (e.g., Google Analytics).
-
Marketing cookies: used to show relevant
advertisements. Only set with your consent.
You can control cookies through your browser settings. Note that
disabling certain cookies may affect website functionality.
7. Data Retention
We retain your personal data only for as long as necessary:
-
Order and customer data: 7 years (for tax and legal compliance).
-
Marketing consent records: until you withdraw consent + 3 years.
- Website analytics data: 26 months.
- Contact enquiry records: 2 years.
8. Your Rights
Under UK GDPR, you have the right to:
-
Access — request a copy of the personal data we
hold about you.
-
Rectification — ask us to correct inaccurate or
incomplete data.
-
Erasure — request deletion of your data in
certain circumstances.
-
Restriction — ask us to limit how we use your
data.
-
Portability — receive your data in a structured,
machine-readable format.
-
Object — object to processing based on legitimate
interests or for direct marketing.
-
Withdraw consent — at any time where processing
is based on consent.
To exercise any of these rights, please contact us at
info@londonevrepairs.com
or write to us at 15 Hive Road, London, EC1A 1BB.
You also have the right to lodge a complaint with the UK's data
protection regulator, the
Information Commissioner's Office (ICO), at
ico.org.uk
or by calling 0303 123 1113.
9. Data Security
We have put in place appropriate security measures to prevent your
personal data from being accidentally lost, used, accessed in an
unauthorised way, altered or disclosed. These include SSL/TLS
encryption for data in transit, restricted staff access, and regular
security reviews.
10. Marketing Communications
We will only send you marketing emails if you have explicitly opted
in. You can unsubscribe at any time by clicking the "unsubscribe"
link at the bottom of any marketing email, or by contacting us at
info@londonevrepairs.com.
11. Third-Party Links
Our website may contain links to third-party websites. This privacy
policy does not apply to those sites, and we are not responsible for
their privacy practices. We recommend you review the privacy policy
of any site you visit.
12. Changes to This Policy
We may update this privacy policy from time to time. The latest
version will always be published on this page with an updated date.
Material changes will be communicated to customers via email.
13. Contact Us
If you have any questions about this privacy policy or how we handle
your data, please contact us: